A Brand Concept Rooted in Elegance and Simplicity
Gentle Breeze
For the Gentle Breeze brand, which specializes in handcrafted soy candles, I developed a logo and visual identity that fully embodies the essence of the name. The design reflects the brand’s core values—softness, elegance, and lightness. Inspired by the subtlety and movement of a gentle breeze, I focused on creating a visual identity that feels effortless and refined.
The logo design is minimalistic, with clean lines that evoke a sense of calm and airiness, mirroring the natural, eco-friendly qualities of the soy candles. I selected a monochromatic color palette to emphasize the brand’s understated sophistication, allowing the design to remain versatile yet distinctive.