A Brand Concept Rooted in Elegance and Simplicity

Gentle Breeze

For the Gentle Breeze brand, which specializes in handcrafted soy candles, I developed a logo and visual identity that fully embodies the essence of the name. The design reflects the brand’s core values—softness, elegance, and lightness. Inspired by the subtlety and movement of a gentle breeze, I focused on creating a visual identity that feels effortless and refined.

The logo design is minimalistic, with clean lines that evoke a sense of calm and airiness, mirroring the natural, eco-friendly qualities of the soy candles. I selected a monochromatic color palette to emphasize the brand’s understated sophistication, allowing the design to remain versatile yet distinctive.

Gentle Breeze’s Elegant Brand Identity for Soy Candles

The overall concept aims to convey a feeling of tranquility and grace, aligning perfectly with a brand that promotes serenity through the warm glow of sustainable, natural candles.