In 2023, the Department of Marketing Communication at Comenius University organized SHIFT, an event centered around the theme „Shift to the Future.“ My role in this project was to create graphic designs that would be used primarily for social media to promote the event and reinforce its forward-thinking message.

To align with the event’s futuristic concept, we developed a design that incorporated bold, vibrant colors and abstract motifs. These elements were chosen to evoke innovation, change, and a forward-looking perspective—key ideas behind the SHIFT event. The striking visual identity not only captured attention but also conveyed the dynamic energy and modernity of the event.

By utilizing eye-catching designs across various social media platforms, we successfully supported the event’s mission of inspiring participants to think ahead and embrace the future.